November 23, 2011

SELLING Your Home During the Holidays. Get Ready to Sell Your Atlanta Home Now!

Posted in Uncategorized tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , at 10:30 pm by winterbaserva

I know what you’re thinking “What! sell my house during the holidays….You’ve got to be kidding me! With all the shopping, baking, tree decorating, parties, and on and on why in the world would I want to put any more STRESS into my holiday season!”

It’s fairly common for most sellers to have this mindset, that “Winter” months equals a NO SALE season. Allow me to debunk this common myth. While showings can be stressful during a time when there is family over or on a Sunday while you’re putting up a tree, there are substantial reasons why the end of the year is one of the BEST times for sellers to sell their Atlanta home.


  • · LESS EQUALS MORE- During the holidays, many sellers take their homes off the market, which means there are LESS homes available to prospective buyers. Low inventory increases the chance a seller can sell quickly and for more money.


  • · SERIOUS BUYER POOL -If you are having showings on Christmas Day (perish the thought!), or any of the weeks leading up to it, you can rest assured that these are not the “looky lous”. These are serious buyers who NEED to buy, so having your home on the market during this time means we are dealing with a SERIOUS buyer pool.


  • · RELOCATION, RELOCATION, RELOCATION– Did you know Atlanta is home to the TOP 50 Global Corporations like Coca-Cola Company, NCR,Delta, Equifax, UPS and more?? These companies tend to staff their corporations right before the end of the year to get in their “calendar budgets” for the next year. Keeping your home on the market during this time means that you have a better chance of snagging up a high-powered executive.


  • · INTEREST RATESInterest rates are still at an all time low, so there is even more incentive for buyers to buy.


  • · COMPETITION-Today, your home is based on the valuation of your current competition, which is less due to low inventories. When the market picks back up in the Spring, sellers will be “competing” with each other to get their sold quicker. While we don’t have a crystal ball, we do know what we are working with RIGHT NOW!


  • · BECAUSE I SAID SO! -In my seven years as a real estate agent, November and December has proven to be my most productive months of the year. My proven track record confirms all my previous reasons.


  • · DON’T FAIL!-You only FAIL if you fail to try. Test my theory and see the results for yourself.


  • · REAL ESTATE AGENTS LIKE TO TAKE THE HOLIDAYS OFF- so hire one who you know will be in town and can help filter all the calls and continue to market the home.


  • · TAX SEASON -Some buyers NEED to buy before the end of the year due to the tax benefits. Don’t deny them the right to capitalize on this pivotal time.


  • · MORE FREE TIME FOR BUYERS– And, time is money. Buyers have more time to look during the holidays outside of work hours, so keep your home on the market to ensure every possible buyer is able to see your home.


According to the National Association of Realtors, the average agent sells 8 homes a year. YES, 8 HOMES A YEAR. In a time of anxiety and hardship for many agents, I have sold 58 homes of which 8 were sold in the month of November 2011 alone.

If you’re looking for an Atlanta real estate agent who WILL be in town for the holidays and has a proven track record of producing IMPRESSIVE results and getting sellers TOP DOLLAR for their homes, call Winter at 678-463-3173.

Posted – 1 minute ago

September 23, 2008

Price vs. Value! How to Sell Your Home in Today’s Atlanta Real Estate Market

Posted in Uncategorized tagged , , , , , , , , , , , at 3:24 pm by winterbaserva

Profitability in Today's Atlanta Home Market

Profitability in Today


There is a game being played in the Atlanta real estate market right now and the players are buyers, sellers, and Atlanta realtors. Many are unaware of its existence and therefore Atlanta homes remain unsold, Atlanta home buyers with the funds to close are not buying, and more Atlanta realtors than ever are pursuing “other careers.” The game I speak of is the PRICE VS. VALUE GAME.

The rules are simple: sellers want price, so their decisions are based on numbers, facts, and very often, emotion—the trump card that is sure to knock all players out of the game. The buyers want value; they want the best possible thing the competition will allow. Let me say that again, THE COMPETITION!!! And, right now, there’s lots of it. So, why is it that the buyer who values competition so much end up paying more for a property than the one selling down the street?? The answer is VALUE. Buyers DO want a good deal, but they also want a property that is able to meet their needs: school district, location, square footage, upgrades, etc. AND are willing to pay more for it if its valuable enough to them. I mean would you buy a pair of shoes that don’t fit just to save a few dollars??

I sell Dunwoody homes, Roswell homes, Sandy Springs homes, and homes throughout the Atlanta area and I sell them fast. How do you ask?? We’ll for one, I don’t take listings, I MARKET properties. With over 10 years experience in marketing, communications and public relations, I GET THE WORD OUT. Real estate isn’t rocket science, but getting your property into the hands of the right target audience, we’ll that takes SKILL. Furthermore, I play the VALUE game and I play it full on. I sell my buyers and/or all potential buyers on the value your home has, not just the price tag. Once buyers see the true value, the price goes away.

Since I primary work with buyers, I understand the necessary elements a buyer needs to make a decision and see the value your home brings. Not all agents understand the dynamics of buyers and therefore stick to old routines and tactics to sell homes. In Atlanta’s real estate market, you have to be out-of-the-box, fresh, innovative, and most importantly understand the NEEDS AND MINDSET of buyers and be able to appropriately paint the picture for them, so as a seller, you get your ultimate result…PRICE.

For those who do not learn the rules of the game, you will lose (i.e., sellers and real estate agents). So, if you’re ready to play and have the determination to master the rules, then call me, so I can show you how to WIN this game of buying and selling homes in Atlanta during a down market.

Ready for an out-of-the-box approach to buying or selling your home???

Winter Baserva
One Winter Real Estate & Investments of the Good Broker

Luxury Homes in Atlanta  and Luxury Living in Atlanta

Luxury Homes in Atlanta and Luxury Living in Atlanta